SEO report of blacksnowretail.com

Shopper & Retail Marketing Agency | Black Snow Retail

www.blacksnowretail.com/

Customer-focused, retail marketing specialist agency that focuses on activating brands through shopper marketing, consumer promotions and retail marketing


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.blacksnowretail.com/

Character length : 24

Title
Shopper & Retail Marketing Agency | Black Snow Retail
Description
Customer-focused, retail marketing specialist agency that focuses on activating brands through shopper marketing, consumer promotions and retail marketing
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://blacksnowretail.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-
  • /tags/
  • /wp-admin
  • /comments
  • /feed
  • /author
  • /wp-content
  • /wp-includes
  • /xmlrpc.php
  • /wp-content/themes/enfold/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shopper & Retail Marketing Agency | Black Snow Retail

Character length : 57

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
133000
Heading structure in the source code
  • <H1> RETAIL MARKETING
  • <H2> OUR MARKETING SERVICES
  • <H2> CASE STUDIES
  • <H2> SEMSEYE
  • <H3> CONTACT US
  • <H3> LATEST NEWS
  • <H3> OUR PARTNERS
Word cloud
  • marketing12
  • retail10
  • black10
  • snow9
  • in-store6
  • semseye5
  • promotional5
  • services5
  • connect5
  • read5
  • programmes3
  • product3
  • tools3
  • retailers3
  • consumer3
  • provide3
  • help3
  • shopper3
  • digital3
  • smart3
  • shopping3
  • analytics2
  • proprietary2
  • uses2
  • provides2
  • process2
  • difference2
  • brands2
  • programme2
  • all2
  • influencing2
  • malls2
  • need2
  • solution2
  • events2
  • how2
  • most2
  • time2
  • consumers2
  • activation2
  • promotions2
  • including2
  • platform2
  • capabilities2
  • center2
  • businesses2
  • we’ve2
  • sell2
  • campaigns2
  • developed2
  • latest2
  • news2
  • february2
Keyword matrix
wordtitledescriptionsheading
marketing
retail
black
snow
in-store
semseye
Two Word cloud
  • black snow5
  • snow connect4
  • read more3
  • latest news2
  • provides in-store2
  • shopping malls2
Three Word cloud
  • black snow connect2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
7.90
Flesch Reading Ease
50.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.50
Dale–Chall Readability
8.50
SMOG Index
10.50
Spache Readibility
5.00
Number of letters
4299
Number of words
795
Number of sentences
115
Average words per sentences
7
Number of syllables
1403
Syllables in words
1390
Average syllables in words
1.76
Number of words in first three syllables
186
Percentage of word / syllables
23.40
Words not in Dale-Chall easy-word list
409
Words not in Spache easy-word list
248

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.50 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
70
Number of source domains
14
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://maps.googleapis.com/maps/api/js
  • http://www.blacksnowretail.co.za/.. /jquery.js?ver=1.11.3
  • http://www.blacksnowretail.co.za/.. /jquery-migrate.min.js?ver=1.2.1
  • http://www.blacksnowretail.co.za/.. /avia-compat.js?ver=2
  • http://www.blacksnowretail.co.za/.. /custom.js?ver=4.4.15
List of render blocking css files
  • http://code.jquery.com/mobile/1.4.5/jquery.mobile-1.4.5.min.css
  • http://www.blacksnowretail.co.za/.. /util.carousel.css
  • http://fonts.googleapis.com/css?family=Open+Sans:400,600
  • http://www.blacksnowretail.co.za/.. /styles.css?ver=4.3.1
  • http://www.blacksnowretail.co.za/.. /grid.css?ver=2
  • http://www.blacksnowretail.co.za/.. /base.css?ver=2
  • http://www.blacksnowretail.co.za/.. /layout.css?ver=2
  • http://www.blacksnowretail.co.za/.. /shortcodes.css?ver=2
  • http://www.blacksnowretail.co.za/.. /magnific-popup.css?ver=1
  • http://www.blacksnowretail.co.za/.. /mediaelementplayer.css?ver=1
  • http://www.blacksnowretail.co.za/.. /enfold.css?ver=574fd8493151a
  • http://www.blacksnowretail.co.za/.. /custom.css?ver=2

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
1.96MB
Javascript minifying
You can save 18.6KB (28% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
1.00MB
CSS minifying
You can save 13.8KB (22% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
73.94KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
36
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://clientbeta.co.za/.. /arrow.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /FunctionPro-Bold.woffExpiry time is not specified
http://www.blacksnowretail.co.za/.. /FunctionPro-Medium.woffExpiry time is not specified
http://www.blacksnowretail.co.za/.. /util.carousel.cssExpiry time is not specified
http://www.blacksnowretail.co.za/.. /bs-connect-logo.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /home-menu.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /menu-icon.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /promotional-marketing.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /proximity-marketing.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /retail-activation.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /retail-marketing.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /jquery.utilcarousel.min.jsExpiry time is not specified
http://www.blacksnowretail.co.za/.. /BSC_WebsiteBanner_Semseye-80x80.jpgExpiry time is not specified
http://www.blacksnowretail.co.za/.. /completecyclist-logo.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /facebook.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /fieldfresh-logo.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /flowerculture-logo.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /goldwell-logo.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /google.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /home-banner-image.jpgExpiry time is not specified
http://www.blacksnowretail.co.za/.. /temp-services-img.jpgExpiry time is not specified
http://www.blacksnowretail.co.za/.. /titan-logo.pngExpiry time is not specified
http://www.blacksnowretail.co.za/.. /twitter.pngExpiry time is not specified
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://maps.googleapis.com/maps/api/js30 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
339.67KB
Image optimisation
You can save 37.8KB (47% compression) by optimising the images below:

 Website security

IP
41.203.16.170
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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